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“Hong Kong Football Festival 2025” Ignites Kai Tak Sports Park with Summer Football Fever

“Hong Kong Football Festival 2025” Ignites Kai Tak Sports Park with Summer Football Fever

Date21 Jul 2025

[21 July 2025, Hong Kong] “Hong Kong Football Festival 2025” is set to take over Kai Tak Sports Park (KTSP) with two world-class matches this summer. On 26 July, Liverpool FC and AC Milan will go head-to-head for the “The Standard Chartered Trophy”, followed by a historic moment on 31 July with the very first overseas edition of the “North London Derby” as Arsenal faces Tottenham Hotspur. During the Hong Kong Football Festival, there will also be open training sessions, allowing fans to watch the teams prepare up close. To welcome this iconic celebration of the world-class game, KTSP is hosting an exciting carnival that blends football, sportainment, and gourmet delights, inviting fans to dive into the full football festival experience.

Kai Tak Sports Park: The Hub for All Teams' Official Merchandise
Liverpool FC Official Standalone Debuts in Hong Kong
Kai Tak Mall has embraced full football mode this July, transforming into a paradise for football fans with a wide array of team merchandise and engaging football activities. The first-ever Liverpool FC Official Standalone in Hong Kong opens its doors at Kai Tak Mall, marking a major milestone for the Reds fans. On 25 July, the store will host a series of grand opening celebrations, featuring the special appearance by Liverpool FC legends, mascot photo-taking sessions, and trophy showcase. Exclusive limited-edition jerseys, autographed merchandise, and various Hong Kong exclusives items will be available on the same day. Customers who shop in-store can unlock a chance to play gashapon machine to win rare collectible souvenirs! Liverpool FC supporters are warmly invited to make a pilgrimage to Kai Tak Mall!

Additionally, FanTown has transformed into a football-themed concept store from now on until 31 July, bringing together official products from AC Milan, Arsenal, and Tottenham Hotspur, making it a must-visit destination for collectors and supporters alike!

As the principal partner of AC Milan, PUMA will host a special event from 25 to 26 July in its Kai Tak Mall store, featuring legendary players meet-and-greets and football challenges to bring off-pitch energy right into the retail experience. In addition, adidas has launched the brand-new Arsenal 25/26 home jersey, allowing fans to get their favorite team’s gear this summer!

Liverpool FC Official Store | Location: M2-003, Level G, Kai Tak Mall 2
FanTown | Location: M2-015, Level G, Kai Tak Mall 2
PUMA | Location: M2-008, Level G, Kai Tak Mall 2
adidas | Location: M2-004 & M2-005, Level G, Kai Tak Mall 2

Football Viva Fest Takes Over Dining Cove　
Official Merch, Interactive Booths, and Gourmet Stalls All in One!

Starting 24 July, the Football Viva Fest will take place at Dining Cove right next to Kai Tak Stadium. Featuring around 20 themed booths showcasing official merchandise, team interaction zones, and global cuisine, this event promises to be a full-sensory experience for football lovers of all ages!

  • Official Merchandise Pop-up: The event will feature pop-up stores for the "Hong Kong Football Festival 2025", along with Liverpool FC, AC Milan, Arsenal and Tottenham Hotspur, offering a range of official products to extend the stadium excitement throughout KTSP.
  • AC Milan Interactive Zone (26 July): There will be themed photo spots for fans to create unforgettable memories. AC Milan Legends Alexandre Pato and Serginho will meet with fans and sign autographs#, along with the lovable mascot. Additionally, there will be life-size player photo spots and exclusive AC Milan commemorative stamps for fans to cherish.
  • AC Milan Academy (25 to 27 July): In collaboration with Rainbow Gallery, a “Create Your Own Soccer Lamp” workshop will be held for participants to create their own football decorations and design AC Milan-themed tifos and admire 200+ football lamps painted by SEN (Special Educational Needs) students. Professional art tutors will guide participants, using football and art to champion social inclusion.
  • Topps Arsenal Interactive Zone (29 to 31 July): Fans can redeem Hong Kong-exclusive Arsenal cards, create their own one-of-one player card, and even win collectibles and UCL card packs.
  • Spurs Interactive Zone (29 to 31 July): There will be football dart challenges and face painting, perfect for fans young and old to soak in the match-day vibes.
  • Popular Gourmet Stalls: The fest also features a wide variety of food stalls, serving up Hong Kong-style street snacks, Taiwanese night market favourites, Thai desserts, and authentic German bites, along with refreshing smoothies and wine tasting experiences. Adding a creative twist, a craft booth combining football and crochet art will present a collection of adorable hand-stitched mini footballs which are perfect for gifting or souvenirs.

Football Viva Fest
Date: 24 to 27, 29 to 31 July
Location: Dining Cove, Kai Tak Sport Park

THE CHAMPION Sports Bar & Bites Opens in Kai Tak Stadium　Kickstart Your Match-Day Party
Located at Gate K of the Kai Tak Stadium, the brand-new sports bar, THE CHAMPION Sports Bar and Bites, draws its design inspiration from the former Kai Tak Airport, blending nostalgic industrial aesthetics with modern sophistication. Every detail reflects the essence of “home venue culture.”

A series of themed highlights will kick off in July:

  • 24 July: A special edition Carlsberg LFC Champions 2025 will be available, followed by a live band performance after the Liverpool FC open training session.
  • 26 July: Join us for a post-match DJ party until 1 AM, reliving Liverpool FC's legendary matches and keeping the excitement alive.
  • 27 July: Don’t miss our must-try limited edition “Football-Themed Brunch Buffet,” featuring an extravagant spread of food and drinks across a 100-meter bar counter, offering fans a delicious journey!
  • 31 July: The post-match DJ party returns to continue the football vibes!

From now until 31 October, THE CHAMPION is offering a special opening promotion with 12% off the entire bill. Whether you are warming up before the match or partying after the game, The Champion is where unforgettable match-day experiences are made.

THE CHAMPION Sports Bar & Bites
Location: Gate K, Level 2, Kai Tak Stadium, 39 Shing Kai Road, Kowloon, Hong Kong
Reservation: 3756 5210 (WhatsApp: 6185 0294)

Kai Tak Mall Creates a Culinary Feast: Post-Match Food Options and Exclusive Offers Continue the Football Frenzy!
Kai Tak Mall features nearly 200 retail and dining brands, including a 20,000 square feet food court offering over 70 dining options, ranging from local specialties to international cuisines. After the conclusion of the "Hong Kong Football Festival 2025", numerous restaurants and shops in the malls will extend their operating hours to create an exciting "Post-Match Food Party," providing a wide variety of late-night dining choices for spectators.

Food and Shopping Promotions During the Football Festival*:

  • Ticket holders for designated events on the day of the festival can enjoy exclusive offers at selected tenants and restaurants within the Kai Tak Mall, Kai Tak Arena and Health and Wellness Centre.
  • From 18 to 31 July, customers who accumulate electronic spending of HK$900 in the Kai Tak Mall, Kai Tak Arena and Health and Wellness Centre on the same day can redeem a HK$30 dining voucher (applicable for usage when spending a minimum of HK$150 at designated restaurants).

#Any changes to the event content or arrangements will not be announced in advance, nor will any compensation be provided.

*Promotions are subject to additional terms and conditions.

Final Call! Limited Tickets for Open Training Sessions
Do you want to see your football heroes in action before the big game? Don’t miss this opportunity to witness your favourite teams preparing for game day: